Activewear market to reach $771.8 billion by 2032

By AI, Created 11:46 AM UTC, May 27, 2026, /AGP/ – The global activewear market is projected to grow from $425.5 billion in 2022 to $771.8 billion by 2032, driven by rising fitness participation and youth demand. Polyester, women’s apparel, fashion outerwear, pants and T-shirts, and offline sales are expected to remain the leading segments.

Why it matters: - The activewear market is set to add more than $346 billion in value by 2032. - The forecast points to sustained demand for fitness and sports apparel, footwear, and accessories across global consumer markets. - Segment leaders such as polyester, women’s products, and offline retail suggest where brands and retailers may keep competing for share.

What happened: - Allied Market Research projected the global activewear market will rise from $425.5 billion in 2022 to $771.8 billion by 2032. - The forecast implies a 6.2% compound annual growth rate from 2023 to 2032. - The report said the polyester segment led global activewear demand in 2022 and is expected to keep that lead through the forecast period. - The fashion outer, pants, and T-shirts segment also led the market in 2022 and is expected to remain dominant. - The women’s segment held the largest share in 2022 and is expected to stay ahead. - The offline distribution channel led the market in 2022 and is expected to continue dominating. - North America accounted for the highest market share in 2022 and is projected to grow at a 4.9% CAGR. - The report covers North America, Europe, Asia-Pacific, and LAMEA.

The details: - Activewear includes apparel, footwear, and accessories used for sports and physical activity such as sprinting, yoga, and cycling. - The category includes sports bras, leggings, shorts, tank tops, T-shirts, and jackets. - The market is segmented by product type, fabric, gender, distribution channel, and region. - Fabric categories include polyester, nylon, neoprene, polypropylene, spandex, cotton, and others. - Gender categories include men, women, and kids. - Distribution channels include offline and online. - The report profiles Dick’s Sporting Goods, V.F. Corporation, Columbia Sporting Company, LULULEMON ATHLETICA INC., Puma SE, NIKE, INC., Adidas AG, Under Armour, Inc., Skechers U.S.A., INC., ASICS Corporation, PVH CORP., and The GAP, INC. - Allied Market Research linked youth sports participation and school fitness programs to rising spending on sportswear. - The report also pointed to e-sports growth as a drag on physical activity and activewear demand. - The source includes a sample request, a purchase inquiry, and a checkout page. - Related reports listed by the source include Swimwear Market, Diving Suits Market, and Yoga Clothing Market.

Between the lines: - The report suggests activewear demand is being shaped by two opposing forces: more fitness awareness and more sedentary digital entertainment. - Women’s apparel leading the category may reflect broader adoption of athleisure and fitness wear in everyday use. - Offline retail still dominates, which indicates physical stores remain central in a category that depends on fit, feel, and brand preference.

What’s next: - The market is expected to keep expanding through 2032 if fitness participation and sports spending continue to rise. - Polyester and other performance fabrics are likely to remain important as brands focus on comfort, moisture management, and durability. - E-sports adoption among youth could keep pressuring growth if it continues to pull attention away from physical activity.

The bottom line: - Activewear remains a long-run growth category, but the biggest gains will likely go to brands aligned with performance fabrics, women’s demand, and broad retail reach.